Key Cover Brand eCommerceGoogle PPC Campaign
Google Ad Overview
This Google Ads campaign created for an e-commerce online store, with the objective of increasing online sales. The campaign’s duration spans three months, during which its performance yielded a 30% increase in sales compared to organic sales.
The client operates an e-commerce website and experiences successful sales on Amazon; however, their online store is not generating significant sales. To address this challenge, we conducted through research on the product, its competition, and the client’s online store. Based on our findings, we devised a targeted search ad campaign consisting of two ad groups and six ads, targeting a total of 270 keywords.
clicks
2570
Impressions
37200
Average CPC
₹ 1.98
Average CTR
6.91%
Challenge
The e-commerce store faced challenges in boosting online sales due to strong competition with competitors enjoying a robust online presence and high sales figures. The client’s platform struggled with user-unfriendly navigation and slow loading speeds, hampering the overall customer experience.
Solutions
We revamped the client’s e-commerce platform, enhancing navigation for a smoother user experience and optimizing loading speeds. We focused on streamlining product selection, particularly car brand and its key shape. Additionally, we implemented a targeted Google PPC Ad Campaign, resulting in a 30% sales increase within three months. Subsequently, we continued to drive sales efficiently with a reduced budget.
