As this resort is newly established and relatively unknown in Gujarat, the client’s objective is to generate footfall and increase online branding and awareness through digital media. Our challenge is to achieve this with a lower budget allocation for both digital marketing and branding. Despite the budget constraints, our strategic approach focuses on maximizing the impact of every marketing dollar spent, ensuring optimal results and sustainable growth for the resort’s online presence.

Over the course of six months of continuous effort in social media marketing on platforms such as Instagram and Facebook, we have seen significant progress in room bookings, driven by paid traffic, as well as improvements in branding. This success underscores the effectiveness of our targeted marketing strategies in not only attracting guests but also in building a strong reputation for the resort within the local and digital communities.