The main challenge in this ad campaign was to generate online leads for admissions without relying on traditional advertising methods. Both the client and our team were uncertain about the success of the campaign without utilizing traditional advertising channels to drive admissions. There were concerns about receiving fake leads or leads from outside the targeted region. Complicating matters further was the fact that admissions were typically facilitated by parents only after visiting the institute. Despite these concerns, the online admission campaign proved to be highly successful.

Despite the initial concerns, we successfully addressed the challenge by generating a significant number of leads, ultimately achieving a 100% admission rate for the institute. The combined efforts of our Facebook, Instagram and Google ad campaigns, encompassing both display and search ads, proved highly successful. Additionally, the institute’s collaboration was instrumental, as they provided student data for custom targeting, further enhancing the effectiveness of our campaigns.