The challenge for this ad campaign lay in the need to effectively generate leads and increase awareness for an IELTS Education Institute in Ahmedabad. The institute aimed to expand its business across multiple locations within the city and throughout Gujarat. Understanding the intricacies of their business, target audience, and objectives was essential. Additionally, the presence of competitors in the market added complexity to the campaign’s strategy.

To address the challenge, we conducted an in-depth question and answer session with the client to gain insight into their business, audience, and goals. This allowed us to tailor our approach accordingly. We also conducted a through analysis of competitors to inform our strategy. Leveraging Facebook and Instagram lead ads with targeted actions, we crafted a campaign designed to generate leads and raise awareness effectively. The successful execution of this strategy resulted in the fulfillment of leads and generated calls, meeting the client’s objectives.