Rise in m-commerce
Shopping via mobile phone is a graph that tends to go upward always, the possibility of it going downward is almost negligible. We have passed the point where mobile traffic has eclipsed desktop traffic for many sites.
According to the data, by the end of 2018, mobile devices are expected to account for 27% of all e-commerce sale in the U.S. alone. The number of people shopping from PC and Laptop dropped from 78% to 63% whereas, it doubled for smart phone users from 8% to 15%.
A study by eMarketer shows that, retail e-commerce sale reached 2.3 trillion dollars in 2017. Out of this, the mobile share accounted for 1.4 trillion dollars. In 2021, the mobile e-commerce is expected to make 3.5 trillion dollars sale, which accounts for 72.9% of e-commerce sales.
But why this sudden rise in mobile traffic?
Shopping used to be about reading magazines, going to the mall for hours to see what’s new in store, comparing prices, waiting for the trial room and standing in line for the counter. Mobile devices are putting an end to this. You can easily shop while travelling; no need for trials or standing in a queue at the counter or even opening a laptop. Consumers can carry their own mobile mall with them, 24×7.
By looking at this, it is easy to understand why 4 out of 5 smart phone owners prefer mobile shopping over in-person or desktop shopping.
So, is this traffic via mobile apps or mobile sites? A study done by Criteo shows that mobile app users view 4.2 times more products per session and will come back twice as fast within 30 days.
Mobile commerce
Aim of a mobile app is to seamlessly connect and interact with customers, making it a worthy tool for the modern business. It is the most affordable and effective way to reach out to customers these days.
How mobile apps escalate shopping experience?
Shopping on mobile apps is as easy as it can get; just three simple steps – browsing, researching and purchasing a product. Every time a customer plans to purchase a product, your store is just a click away as long as they have installed the app. Customers that make frequent purchases are likely to download your app.
Most of the prominent retailers today have an app of their own. This helps them stand out from the competition.
The experience on a mobile app is much better as compared to the mobile sites. Also, the additional features are an added advantage like push notifications. With the email opening rates reducing, this in itself is a powerful marketing tool. Through push notifications, you can easily remind your customer about the products and services or new arrivals. This can create an excitement in your customers to check for updates regularly. 90% of the time the push notifications are read within the first hour.
Mobile app experience can be made better only if it is easy to use with little features. Reliable app with less features is preferred option rather than unreliable app with lots of features. A survey of 2, 009 smartphone and tablets owners revealed that 71% of people attributed simplicity and ease of use as the main factor that influenced their decision to buy on a mobile device.
What does M Commerce offer your business?
One of the benefits of m commerce is transparency. It ensures that there is a direct connection between the buyer and the seller. Transparency helps for both the parties to reduce the chaos.
Who doesn’t like comfort? There is nothing more comfortable than being able to purchase anything you want, from anywhere you want.
Most of the information available on the app is also accessible offline which makes the user experience faster on the app as compared to the site loading on the browser. People basically use mobile app to stay connected to their favorite brands. It is very useful to retain old customers as well as gain new ones.
Also, mobile app in itself are a marketing tool and hence helps in reducing marketing cost to a greater extend. Additional cost of flyers, brochure, print media advertisement etc can be saved.
Looking at the scenario we can clearly say that m commerce is the future and it’s here to stay. Now is the time to invest in apps (if you haven’t already).
Start selling your business on mobile apps now. Request us a quote and get your business the mobile app it needs.
